Instagram may launch Reels as separate app
Instagram is reportedly considering launching a standalone app for Reels to compete with TikTok, taking advantage of its uncertain status in the U.S.
Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, The Information reported on Wednesday, citing a person who heard the remarks.
The Meta-owned company is looking to take advantage of TikTok’s uncertain status in the United States, aiming to provide a similar video-scrolling experience, the report added.
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