Micromax

Micromax Is Back With 3 New Smartphones in India, One a Budget Phone With ‘Premium’ Features

The new smartphones by Micromax will be available under the Rs. 10,000 price segment.

1. HIGHLIGHTS

1. Micromax is teasing the launch through its social media channels
2. A budget phone with “modern look” is in the works
3. Micromax will host the launch tentatively next month

Micromax is planning to launch three new smartphones in India soon, including a budget phone with “premium” features and “modern look”. The Indian company is teasing the launch through its social media channels ahead of any official announcement. This new development comes amid the anti-China sentiment that has reached new levels due to the clashes at Galvan Valley. Micromax launched the iOne Note as its last smartphone in the country in October, and it is listed online with a price tag of Rs. 8,199.

There is a line of soft launches in the works, and all of these will debut together tentatively next month, a person familiar with the company's plans told Gadgets 360. The company is planning to launch three new phones in total that all would be available under the Rs. 10,000 price segment, the person said.

Micromax is teasing the launch on Twitter — while responding to users inquiring its comeback plans.

Micromax is using hashtags #MadeByIndian and #MadeForIndian in its tweets to support the ongoing sentiments to boycott Chinese products. However, the company is not saying whether it's manufacturing the new models in India or outsourcing from a manufacturer in China.